This is pretty wild.
From the Youtube description:
“Ever since I created the first version of this video a year ago I’ve been wanting to try it again with more water and better lighting / footage. This is a really fun project and when you first see the results, chances are your jaw will drop. The main thing to keep in mind for this project is that you need a camera that shoots 24 fps.
The effect that you are seeing can’t be seen with the naked eye. The effect only works through the camera. However, there is a version of the project you can do where the effect would be visible with the naked eye. For that project, you’d have to use a strobe light.
For this project you’ll need:
A powered speaker
Soft rubber hose
Tone generating software
24 fps camera
Run the rubber hose down past the speaker so that the hose touches the speaker. Leave about 1 or 2 inches of the hose hanging past the bottom of the speaker. Secure the hose to the speaker with tape or whatever works best for you. The goal is to make sure the hose is touching the actual speaker so that when the speaker produces sound (vibrates) it will vibrate the hose.
Set up your camera and switch it to 24 fps. The higher the shutter speed the better the results. But also keep in the mind that the higher your shutter speed, the more light you need. Run an audio cable from your computer to the speaker. Set your tone generating software to 24hz and hit play.Turn on the water. Now look through the camera and watch the magic begin. If you want the water to look like it’s moving backward set the frequency to 23hz. If you want to look like it’s moving forward in slow motion set it to 25hz.
“To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.
Today, it is estimated that 3.6 million people, including 1.5 million children under the age of 5, die every year of diseases borne by unhealthy water, making it the world’s leading cause of death.
Yet the public isn’t aware of it and political leaders do not demonstrate the drive it takes to end the terrible deaths. The campaign calls on journalists to spread awareness of this scourge and appeal to readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
To evoke the silent and invisible threat of unhealthy water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively. The spot shows the power of ink to reveal the invisible.
The spot, created by BDDP Unlimited, produced by Hush and directed by Clément Beauvais, a young director, illustrator, musician and photographer. His multiple talents and mastery of various techniques enabled him to both create the drawings and direct the spot.
The campaign will be seen from mid-March on TV, in cinemas, on the Internet and in print. A dedicated web site,votregouttedeau.org, will gather signatures for the petition.”
From BDDP Unlimited and Solidarités International.
“For nine decades Fulton Market Cold Storage Company operated in Chicago’s meatpacking district with a full ten stories of freezing storage situated close to major railways. […] Architects Hartshorne and Plunkard were hired to help convert the ice-encrusted space into a new, modernized office building and specific with the task of the most epic refrigerator defrost in history.”
This is breathtaking in its stupidity. Below: Replacement House Bill 819, section 2, paragraph e.
Read the full story at Scott Huler’s epic takedown, but here’s a small taste:
“There is virtually universal agreement among scientists that the sea will probably rise a good meter or more before the end of the century, wreaking havoc in low-lying coastal counties. So the members of the developers’ lobbying group NC-20 say the sea will rise only 8 inches, because … because … well, SHUT UP, that’s because why.
That is, the meter or so of sea level rise predicted for the NC Coastal Resources Commission by a state-appointed board of scientists is extremely inconvenient for counties along the coast. So the NC-20 types have decided that we can escape sea level rise – in North Carolina, anyhow – by making it against the law.”