Adding to the “dumb ways to die” list: Because of a patent. #C398

by David Ng

Apologies if you haven’t seen this yet (it will stick to your brain like nothing you’ve ever experienced), but it provides a little light hearted context for a serious issue.

Serious issue explained in a piece entitled A moment of your time: about Bill C-398 and how Canadians can contribute to global health.

(Video campaign by McCann Melbourne, animation by Julian Frost).