This is part of a larger site found at arcticready.com, and it is pretty clever. In other words, it’s an environmental campaign simed to draw attention to various issues behind the corporate and (lack of) environmental underpinnings of how a big oil company might operate (some hyperbole in use but in my opinion to good effect). Not totally sure at this point, but I think it’s also closely related to (or even part of) this Greenpeace prank caught on YouTube.
Anyway, Shell is trying hard to get the website (and video game) removed, but so far, it’s still there. Just in case, and for prosperities sake, here is the introductory byline and also a few screencaps of the game itself.
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“Right now, the polar ice caps of our planet are melting.
That’s bad—but it’s also good!
That’s right! It’s bad because our planet needs ice at the poles. But it’s good because when the polar ice melts, we at Shell can go up there to get more oil, which can do a whole lot of things. Thanks to oil:
Mommy and Daddy can drive to the store to buy you new toys.
Companies like Mattel™ can build new toys.
Engineers can drive to work to design new, better toys that are even more fun to play with.
When you’re done with your toys, trucks can take them away to dispose of.
Oil can even help us fix some of the problems that melting ice causes.
So it’s fine to be sad about our melting polar ice caps, and about how sad that makes the planet—but remember to be glad as well, because of all that the oil we’re finding there is letting you do, now and far into the future!